Saturday, December 21, 2013

Our first Collection!

Exciting News! The collection and website are up and running. Oh Seven Days

Following my departure from the UK, a short stint in Canada, then a move Istanbul, we've finally managed to put together the FIRST collection for Oh Seven Days. This is the first collection for the contemporary lifestyle brand bringing together minimal opulence and sports luxury. 

The name of the collection is The Prairie Trials and is inspired by the landscape of the Alberta and Saskatchewan Prairies in Canada, where I lived as a child. 

Take a look!

Thursday, November 28, 2013

Behind the Scenes - Spring Summer 2014 Collection "The Prairie Trials"


Photographer: Stephanie Demeyere Models: Claudia MockUmut Gündoğdu

Saturday, January 19, 2013

Hometown Talent: Malorie Urbanovitch

One of the perks of visiting the folks over the holiday season, other than a wondrously stocked refrigerator and cable TV, is I get the chance to discover some home town talent and investigate the sartorial scene on the other side of the pond. By pond, I mean the Altantic ocean, and by home town, I mean Edmonton Canada.

Having not lived in Canada since I was a osh kosh loving, overall wearing, Teva sandal steppin' 9 year old, I wasn't aware of any industry in Edmonton never mind a fashion one. So coming back after so many years, it was enlightening to see a growing niche industry of young designers and vanguard boutiques. One designer who particularly caught my interest was Edmonton native Malorie Urbanovitch. Her rich textured and clean lined collections were also a critics favourite, having been a finalist in Toronto's Mercedes Benz Start Up Designers Competition in April last year. I caught up with Malorie in her 104th St studio in Edmonton to find out a little more about the promising designer.

The interview started on casual note as we met in one of the trendier café's in Edmonton. Malorie and I ordered our coffee and quickly realised that we had in fact met before. After a quick head tilt and an exchange of the "do I know you" look, we figured out that we'd actually met a year ago at a champagne hazed NYE party. Small world right!

Coffee in hand, we made our way up to her 2nd floor, street front studio. After about an hour of idle chitchat about both of our experiences in the sometimes-turbulent world of fashion, we got to business and I was able to find out a little more about the pint-sized Edmontonian.

MM: Now Malorie, what started your interest in design and how did you end up creating your own line? 
MU: Well it all began when I started working in a clothing store, it wasn't a trendy boutique, but just you're average store at the mall. I started styling the mannequins, which I found really enjoyable. Then I went on to get in contact with the local modeling agency, where I began styling their photo shoots. We used to bring our own clothes, or go to value village and pick up some thrifted stuff. I started designing and sewing as a necessity really, for styling purposes. So I guess that was where my interest in fashion really began. I started University as a Dentistry student, but quickly realised that wasn't the path for me, so I switched into Human Ecology where I studied pattern making and textile design courses. I finished up in Film Studies, which has been a real source of inspiration for my collections actually.

MM: Cool, well I'm glad you didn't become a dentist.
So what are you thoughts on the Canadian Fashion Industry?
MU: I think it's really starting to grow. With the relatively strong economy in Canada at the moment, I think young people are starting to take more risks with their careers and choosing to study creative industries more frequently. So in a few years I think we'll have a really strong design field and be 'on the map' a bit more. Also Canada has a really strong creative support structure. So young designers are really nurtured and feel like we have a support team behind us.

MM: Go Canada! 
And more specifically, what do you think of the Edmonton scene?
MU: Again I think it's strengthening. Sure it's small, but it's the perfect place to start. We have a strong support network and all the designers know each other and we all help each other out. I don't think that would be the same in a huge city.

MM: So will you stay here forever?
MU: I might try moving to a bigger city one day - just to gain exposure and experience the industry more, but I like the idea of being based in Edmonton and travelling a lot.

MM: Where do you see the label in 5 years?
MU: I'd like to see my designs grow internationally. I'd really like to sell to the European market, but likely stay based in Canada.

MM: So you use a lot of rich textures and interesting fabrics. Where do you source them?
MU: Currently I get most of them from a supplier in Toronto, but I'm taking a trip to Paris in February to meet with fabric mills and really get some unique and eco friendly textiles. I'm also potentially moving my production to Italy to ensure the quality is world class.

MM: C'est tres chic!
What was the inspiration for your last collection, SS13?
MU: A lot of my inspiration comes from films and documentaries. Through the design phase I was watching the 1967 Eric Romer film, La Collectionneuse. It's set on this pebbly beach - which kinda reminded me of the beaches in Canada. You know, those windy, rainy, cold ones. So my colour palette was very much inspired by those beach scenes. I also did a few organza pieces that were inspired by the water and it's translucent attributes.  MM: What type of girl do you see wearing your designs?
MU: I think I appeal to girls who want to invest more into their style and aren't as keen on disposable fashion. So someone who likes simple silhouettes and timeless pieces. I guess I can appeal to a 16 year old or a 60 year old because I don't think I follow trends so much as good investment staples.

MM: So where can we buy your designs? 
MU: You could find my line at Coup Boutique, which is just downstairs from us on 104th street. This is a sort of 'watch this space' question, because I hope to be expanding stockists for my next collection. 

Malorie Urbanovitch Spring Summer 2013 - Photos courtesy of
Malorie Urbanovitch Autumn Winter 2012

Monday, January 7, 2013

DIY: Vintage Coat Alterations

I'm sure many agree that a thrift store is a great coat shopping experience. The abundance of one-of-a-kind, quality, designer pieces is overwhelming at times. However, most of these pre-loved pieces have a severely outdated shape. You may find yourself walking out looking like Cybill Shepherd in her Moonlighting days. 

To avoid this, but still get your hands on a vintage gem, I recommend a sneaky nip-tuck or two to update the shape and create a modern and unique winter coat. 

Usually the outdated shape is emphasised in the shoulder region. Sometimes fixing this can be as easy as unpicking the shoulder pads. In this case, my coats shoulders could have doubled as a helicopter landing pads, so I needed to make some major alterations to the shoulder seam itself. All this takes is some pinning, fitting, and re-stitching. For step-by-step instructions, see the video. 

Good luck on any vintage alteration projects of your own!

Tuesday, December 11, 2012

DIY Basic Whites

Nothing beats a crisp white basic tee. So when I spotted this white woven poplin in the curtain section of the fabric store, it sparked my inspiration to create a structured t-shirt with subtle patterned detailing.
Step 1: Fold your chosen fabric in half and place pattern pieces on the crease where you need to cut pieces on the fold. You will need to cut the front, back and lining pieces on the fold. Make sure to run the length of the pattern piece adjacent to the salvage edge. 
Step 2: Pin your pattern pieces, then cut around them. 
Step 3. Sew your front and back pieces together. Ideally use a french seam to avoid frayed edges. Click here to watch a french seam tutorial. 
Step 4: Sew together your two lining pieces.
Step 5: Stitch together the wrong sides of the front and back piece to the lining piece at the neckline.
Step 6: Sandwich the sleeve piece between your lining and outer shell and turn under the bodice armholes edges 1cm and press to hold. Top stitch the sleeve into place to enclose all seams in between the top bodice and lining. 
Step 7: Press the hem of the bodice and sleeves 1cm and 1cm under and top stitch to conceal the frayed edge.
Best of luck if you attempt this project. Feel free to get in touch if you need any help or advice.